Perhaps soon they’ll have a full version of Reader available for download in a seemingly standard .pkg file, but don’t be fooled! If you admin Macs like I do you might have noticed it uses the iNosso plugin to uncompress it’s payload and it is totally incompatible with ARD’s Install Package. It just fails.
I put a small how-to in the zip file with a sparse set of instructions and caveats. Basically you install Acrobat Reader in the normal way, install Iceberg, open the iceberg project, and build. You’ll then have a pkg that ARD can push out.
If you have questions — Google it! ;)
(OK you can leave a comment, but for gawd’s sake not “How do I use this?” — seriously!)